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LinkedIn Signals

With LinkedIn Signals, you can track and analyze LinkedIn activity alongside your website activity, helping you identify warm leads from your LinkedIn marketing and sales outreach.

LinkedIn Signals capture engagement data from your organic LinkedIn content, paid advertising campaigns, and prospecting activities. These include:

  • Ad impressions and clicks of accounts that engage with ad campaigns.
  • Engagements (likes, comments) on posts from prospects and accounts
  • Direct messages to prospects

You can trigger multiple GTM plays based on this data e.g. real-time alerts to Slack, triggering a workflow in HubSpot, or even initiating a connection request in LinkedIn!

Connecting your Linkedin Ads Accounts​

You can sync LinkedIn ad engagement data via Syft's native LinkedIn integration.

  1. Open the Integrations page — this link takes you straight to the LinkedIn Ads connection flow. Click Connect.
  • Connect to Linkedin
  1. You'll be presented with a screen asking you to grant permissions to Syft. Login if required.
  2. Once approved, you can customize which Ad manager Accounts to sync data from. Syft will sync campaign data from the past 30 days.

Syncing to CRM​

Beta: The LinkedIn metrics sync feature is currently in Beta. Please contact the Syft team to turn it on for your account.

Syft enables seamless syncing of LinkedIn Ad campaign metrics directly to your CRM. With this sync, you can score and prioritize accounts based on the latest campaign exposure data. Syft will write these metrics to the following fields on the Company record in your CRM on a daily basis.

Company Object​

Ad Clicks (Last 7 Days)
Number of LinkedIn ad clicks in the last 7 days
number
Ad Impressions (Last 7 Days)
Number of LinkedIn ad impressions in the last 7 days
number
Ad Clicks (Last 30 Days)
Number of LinkedIn ad clicks in the last 30 days
number
Ad Impressions (Last 30 Days)
Number of LinkedIn ad impressions in the last 30 days
number
Ad Clicks (Last 90 Days)
Number of LinkedIn ad clicks in the last 90 days
number
Ad Impressions (Last 90 Days)
Number of LinkedIn ad impressions in the last 90 days
number

Viewing and Activating LinkedIn signals​

You can find accounts and contacts that show LinkedIn activity with the filters on the account list. They work very similarly to the filters that you use for site engagement signals. You can trigger Syft alerts based on LinkedIn signals as well. Choose "LinkedIn signals" when setting up Slack alert or CRM sync motions.

Tracking LinkedIn Profiles​

Beyond your own ad and prospecting signals, Syft can track the public activity of any LinkedIn profile or company page you care about — your own founders and team members, industry influencers, or your competitors' founders and CEOs. Syft monitors new public posts from each tracked profile along with the engagement (likes and comments) those posts receive, and surfaces it as LinkedIn signals you can filter, alert, and build motions on.

Because Syft only captures publicly visible activity, you do not need to own, administer, or be connected to a profile in order to track it — competitor and other third-party profiles are fully supported. This is a primary use case: for example, monitoring a competitor's CEO for new posts.

To add a profile to track:

  1. Go to LinkedIn settings (or ask the in-app Syft assistant to start tracking a profile for you).
  2. Enter the LinkedIn profile URL or handle — for example linkedin.com/in/janedoe — or a company page such as company/acme.
  3. Save. Syft begins collecting that profile's public posts and engagement, and recent activity appears in your LinkedIn dashboard shortly after.

Example — track a competitor's CEO: add their personal profile URL (linkedin.com/in/their-ceo) to your tracked profiles. Their new posts and the engagement on them then behave like any other LinkedIn signal, so you can alert on them in Slack or trigger a motion.

Troubleshooting​

Are there any limitations for profile tracking?​

It depends on how your organization collects LinkedIn activity:

  • Server-side tracking (the default for newer organizations): there is no fixed cap on how many profiles you can track. Add as many profiles — including competitor profiles — as you need.
  • Browser-extension tracking: capacity is tied to the Syft extension. Each team member who has installed the extension can contribute up to 2 profiles to your tracked list. If you attempt to add more profiles than your team's capacity allows, you'll see a warning message; it appears when there aren't enough users with the extension installed to support additional profile tracking.

To increase your tracking capacity on extension-based tracking:

  • Have more team members install the Syft browser extension
  • Each new user adds capacity for 2 additional tracked profiles

Why is a user shown inactive?​

Sometimes a user's extension may appear as inactive in Syft. This can happen for several reasons:

  • The extension was disabled or uninstalled
  • A browser update affected the extension
  • A temporary bug or connectivity issue

To verify your extension is active (Google Chrome):

  1. Click the puzzle piece icon (Extensions) in your Chrome toolbar
  2. Look for the Syft extension in the list
  3. Make sure the toggle is enabled (turned on)
  4. If you don't see it, you may need to reinstall the extension

To update your extension to the latest version:

  1. Navigate to chrome://extensions/ in your browser
  2. Enable Developer mode using the toggle in the top-right corner
  3. Click the Update button that appears at the top of the page
  4. Wait for all extensions to update, then refresh your LinkedIn tab

Keeping your extension up to date ensures compatibility and fixes any known bugs.