Webhook

Pushing Data to a Webhook

Syft can export account and lead data to any webhook endpoint. The shape of the webhook payload depends on which type of motion you create:

Identify Leads and Push (Leads motion): Pushes enriched lead data when a new lead is identified. Enable this by creating a leads motion.
Push Contacts and their Actions (Sessions motion): Pushes session activity along with the visitor who performed it. Enable this by creating a sessions motion.

Webhook Payload by Motion Type

The objects included in each webhook call depend on the motion type:

Object	Leads Motion	Sessions Motion
Company	✓	✓
Lead (contact info)	✓	—
Visitor (contact info)	—	✓
Session	—	✓
LinkedIn	—	✓

Lead vs Visitor

Both the Lead object and the Visitor object share the same Contact schema — they contain identical fields (email, name, job title, activity summaries, etc.). The difference is contextual:

In a Leads motion, the contact is sent as the Lead — it represents a newly identified or qualified lead and is the primary focus of the webhook. The Lead is always identified (i.e., has enriched profile data).
In a Sessions motion, the same contact data is sent as the Visitor — it provides context about who performed the session, while the Session object carries the primary activity details. The Visitor may be anonymous — if Syft has not yet identified the person, contact fields like email and name will be empty.

Exported Fields

Company Object

Company Name

name

The name of the company Available always

string

Company Domain

domain

The primary domain of the company website Available always

string

Company Website

website

The full URL of the company website Available always

string

Company Description

description

A brief description of the company and what they do Available always

string

Street Address

address

The street address of the company Available always

string

City

city

The city where the company is located Available always

string

Metropolitan Area

city_metro_area

The metropolitan area where the company is located Available always

string

State/Province

state

The state or province where the company is located Available always

string

Country

country

The country where the company is located Available always

string

Postal/ZIP Code

zip

The postal or ZIP code of the company Available always

string

Full Address

full_address

The full address of the company. Combines address, city, state, country, zip Available always

string

Phone Number

phone

The main phone number of the company Available always

string

Industry

industry

The industry the company operates in Available always

enumeration

Aerospace & Defense

Air Freight & Logistics

Airlines

Automotive

Banks

Number of Employees

employees

The estimated number of employees at the company Available always

number

Annual Revenue

annualRevenue

The estimated annual revenue of the company Available always

string

Founded Year

foundedYear

The year the company was founded Available always

string

Lifecycle Stage

lifecycleStage

The current lifecycle stage of the company Available always

enumeration

Prospect

Opportunity

Lost Opportunity

Customer

Twitter Handle

twitter

The Twitter handle of the company Available always

string

Twitter Followers

twitterFollowers

The number of Twitter followers the company has Available always

number

LinkedIn URL

The LinkedIn company page URL Available always

string

Company Research Report

syft_research_report

Research report generated for this company Available always

string

Syft Account URL

syft_account_url

The URL of the company in Syft Available always

string

Matched ICPs

syft_icp

Syft ICPs that match this company Available always

string

Matched Signals

syft_intents

List of signals demonstrated by this company on the website Available always

string

Matched Personas

syft_persona

Syft Personas of the visitors from this company Available always

string

Time Spent

syft_time_spent

Total time spent across all sessions (in minutes) Available always

number

Total Sessions

syft_sessions

Total number of sessions from this company Available always

number

High Intent Sessions

syft_high_intent_sessions

Total number of High Intent sessions from this company Available always

number

Page Views

syft_page_views

Total number of pages viewed across all sessions Available always

number

Unique Visitors

syft_visitors

Number of unique visitors from this company Available always

number

Unique Visitor ID Count

syft_visitor_id_count

Number of unique visitor IDs seen from this company Available always

number

Identified Leads

syft_leads

Number of leads identified by Syft for this company Available always

number

First Seen

syft_first_seen

First time when someone from this company visited the website Available always

datetime

Last Seen

syft_last_seen

Last time when someone from this company visited the website Available always

datetime

Purchase Intent

syft_purchase_intent

Purchase intent from this company Available always

string

Very High

High

Medium

Low

Activity Summary

syft_summary

Activity summary and purchase intent from this company Available always

string

Visited Pages

syft_visited_pages

List of pages visited by visitors from this company Available always

string

First Session Referrer

syft_original_referrer

Referrer URL for the first session from this company Available always

string

First Session Source

syft_original_source

Traffic Source for the first session from this company Available always

enumeration

Direct

Cross Network

Paid Search

Paid Social

Paid Shopping

First UTM Channel

syft_original_utm_channel

UTM Channel for the first session from this company Available always

string

First UTM Medium

syft_original_utm_medium

UTM Medium for the first session from this company Available always

string

First UTM Campaign

syft_original_utm_campaign

UTM Campaign for the first session from this company Available always

string

First UTM Source

syft_original_utm_source

UTM Source for the first session from this company Available always

string

Latest Session Referrer

syft_latest_referrer

Referrer URL for the latest session from this company Available always

string

Latest Session Source

syft_latest_source

Traffic source for the latest session from this company Available always

enumeration

Direct

Cross Network

Paid Search

Paid Social

Paid Shopping

Latest UTM Channel

syft_latest_utm_channel

UTM Channel for the latest session from this company Available always

string

Latest UTM Medium

syft_latest_utm_medium

UTM Medium for the latest session from this company Available always

string

Latest UTM Campaign

syft_latest_utm_campaign

UTM Campaign for the latest session from this company Available always

string

Latest UTM Source

syft_latest_utm_source

UTM Source for the latest session from this company Available always

string

All UTM Campaigns

syft_utm_campaigns

All UTM Campaigns influencing this company Available always

string

Creation Trigger

syft_creation_trigger

Motion Name or 'Manual' if not created via Motion Available always

string

Number of LinkedIn Impressions

syft_linkedin_impressions_total

Total number of LinkedIn impressions for this company Available always

number

Number of LinkedIn Clicks

syft_linkedin_clicks_total

Total number of LinkedIn clicks for this company Available always

number

Number of LinkedIn Likes

syft_linkedin_likes_total

Total number of LinkedIn likes for this company Available always

number

Number of LinkedIn Shares

syft_linkedin_shares_total

Total number of LinkedIn shares for this company Available always

number

Number of LinkedIn Comments

syft_linkedin_comments_total

Total number of LinkedIn comments for this company Available always

number

Total LinkedIn Engagements

syft_linkedin_engagements_total

Total number of LinkedIn engagements for this company Available always

number

LinkedIn Posts

syft_linkedin_posts

LinkedIn posts viewed by this company Available always

string

Ad Clicks (Last 7 Days)

syft_linkedin_ad_clicks_l7

Number of LinkedIn ad clicks in the last 7 days Available always

number

Ad Impressions (Last 7 Days)

syft_linkedin_ad_impressions_l7

Number of LinkedIn ad impressions in the last 7 days Available always

number

Ad Clicks (Last 30 Days)

syft_linkedin_ad_clicks_l30

Number of LinkedIn ad clicks in the last 30 days Available always

number

Ad Impressions (Last 30 Days)

syft_linkedin_ad_impressions_l30

Number of LinkedIn ad impressions in the last 30 days Available always

number

Ad Clicks (Last 90 Days)

syft_linkedin_ad_clicks_l90

Number of LinkedIn ad clicks in the last 90 days Available always

number

Ad Impressions (Last 90 Days)

syft_linkedin_ad_impressions_l90

Number of LinkedIn ad impressions in the last 90 days Available always

number

Address Object

primary_location

The address object of the company with address, city, state, country, zip Available always

object

Industry

hs_industry

The industry the company operates in Available always

string

Is Public Company

hs_is_public

Whether the company is publicly traded Available always

boolean

Matched ICPs Array

syft_icp_array

Syft ICPs that match this company Available always

string[]

Matched Signals Array

syft_intents_array

List of signals demonstrated by this company on the website Available always

string[]

Matched Personas Array

syft_persona_array

Syft Personas of the visitors from this company Available always

string[]

Contact Fields

The following fields are used for both the Lead object (in leads motions) and the Visitor object (in sessions motions).

The email address of the contact Available always

string

First Name

firstName

The first name of the contact Available always

string

Last Name

lastName

The last name of the contact Available always

string

Full Name

fullName

The full name of the contact Available always

string

Job Title

title

The job title of the contact Available always

string

Company Name

company

The name of the company the contact works for Available always

string

Gender

gender

The gender of the contact Available always

string

Phone Number

phone

The phone number of the contact Available always

string

Date of Birth

birthday

The date of birth of the contact Available always

datetime

Street Address

address

The street address of the contact Available always

string

City

city

The city where the contact is located Available always

string

Metropolitan Area

city_metro_area

The metropolitan area where the contact is located Available always

string

State/Province

state

The state or province where the contact is located Available always

string

Country

country

The country where the contact is located Available always

string

Postal/ZIP Code

zip

The postal or ZIP code of the contact Available always

string

Full Address

full_address

The full address of the contact. Combines address, city, state, country, zip Available always

string

Lead Research Report

syft_research_report

Research report generated for this lead Available always

string

Website

website

The personal website of the contact Available always

string

Twitter Handle

twitter

The Twitter handle of the contact Available always

string

LinkedIn URL

The LinkedIn profile URL of the contact Available always

string

Creation Source

syft_creation_source

How the contact was identified (Personalized Link, Form Submission, etc.) Available always

string

ID Confidence

syft_enrichment_confidence

Confidence level of the ID data (Very High, High, Medium, Low) Available always

string

Creation Trigger

syft_creation_trigger

Motion Name or 'Manual' if not created via Motion Available always

string

Matched Personas

syft_persona

Syft Personas that match this contact Available always

string

Matched Signals

syft_intents

List of signals demonstrated by this contact on the website Available always

string

Time Spent

syft_time_spent

Total time spent across all sessions (in minutes) Available always

number

High Intent Sessions

syft_high_intent_sessions

Total number of High Intent sessions from this contact Available always

number

Total Sessions

syft_sessions

Total number of sessions from this contact Available always

number

Page Views

syft_page_views

Total number of pages viewed across all sessions Available always

number

Unique Visitor ID Count

syft_visitor_id_count

Number of unique visitor IDs seen by this contact Available always

number

First Seen

syft_first_seen

First time when the contact visited the website Available always

datetime

Last Seen

syft_last_seen

Last time when the contact visited the website Available always

datetime

Purchase Intent

syft_purchase_intent

Purchase intent from this contact Available always

string

Very High

High

Medium

Low

Activity Summary

syft_summary

Activity summary and purchase intent from this contact Available always

string

Visited Pages

syft_visited_pages

List of pages visited by this contact Available always

string

First Session Referrer

syft_original_referrer

Referrer URL for the first session of this contact Available always

string

First Session Source

syft_original_source

Traffic Source for the first session of this contact Available always

enumeration

Direct

Cross Network

Paid Search

Paid Social

Paid Shopping

First UTM Channel

syft_original_utm_channel

UTM Channel for the first session of this contact Available always

string

First UTM Medium

syft_original_utm_medium

UTM Medium for the first session of this contact Available always

string

First UTM Campaign

syft_original_utm_campaign

UTM Campaign for the first session of this contact Available always

string

First UTM Source

syft_original_utm_source

UTM Source for the first session from this company Available always

string

Latest Session Referrer

syft_latest_referrer

Referrer URL for the latest session of this contact Available always

string

Latest Session Source

syft_latest_source

Traffic source for the latest session of this contact Available always

enumeration

Direct

Cross Network

Paid Search

Paid Social

Paid Shopping

Latest UTM Channel

syft_latest_utm_channel

UTM Channel for the latest session of this contact Available always

string

Latest UTM Medium

syft_latest_utm_medium

UTM Medium for the latest session of this contact Available always

string

Latest UTM Campaign

syft_latest_utm_campaign

UTM Campaign for the latest session of this contact Available always

string

Latest UTM Source

syft_latest_utm_source

UTM Source for the latest session of this contact Available always

string

All UTM Campaigns

syft_utm_campaigns

All UTM Campaigns influencing this contact Available always

string

Number of LinkedIn Impressions

syft_linkedin_impressions_total

Total number of LinkedIn impressions for this contact Available always

number

Number of LinkedIn Clicks

syft_linkedin_clicks_total

Total number of LinkedIn clicks for this contact Available always

number

Number of LinkedIn Likes

syft_linkedin_likes_total

Total number of LinkedIn likes for this contact Available always

number

Number of LinkedIn Shares

syft_linkedin_shares_total

Total number of LinkedIn shares for this contact Available always

number

Number of LinkedIn Comments

syft_linkedin_comments_total

Total number of LinkedIn comments for this contact Available always

number

Total LinkedIn Engagements

syft_linkedin_engagements_total

Total number of LinkedIn engagements for this contact Available always

number

LinkedIn Posts

syft_linkedin_posts

LinkedIn posts viewed by this contact Available always

string

Salesforce Company ID

salesforce_company_id

The Salesforce ID of the company Available always

string

HubSpot Company ID

hubspot_company_id

The HubSpot ID of the company Available always

string

Apollo Company ID

apollo_company_id

The Apollo ID of the company Available always

string

Outreach Company ID

outreach_company_id

The Outreach ID of the company Available always

string

Pipedrive Organization ID

pipedrive_org_id

The Pipedrive ID of the organization Available always

string

Attio Company ID

attio_company_id

The Attio ID of the company Available always

string

Salesforce Contact ID

salesforce_contact_id

The Salesforce Contact ID of the contact Available always

string

Salesforce Lead ID

salesforce_lead_id

The Salesforce Lead ID of the contact Available always

string

HubSpot Contact ID

hubspot_contact_id

The HubSpot ID of the contact Available always

string

Apollo Contact ID

apollo_contact_id

The Apollo ID of the contact Available always

string

Outreach Contact ID

outreach_contact_id

The Outreach ID of the contact Available always

string

Pipedrive Person ID

pipedrive_person_id

The Pipedrive ID of the person Available always

string

Attio Contact ID

attio_contact_id

The Attio ID of the contact Available always

string

All Email Addresses

emails

All email addresses associated with this contact Available always

string

Email Addresses (Attio Format)

email_addresses

Email addresses in Attio format Available always

object

Description

description

A brief description of the contact Available always

string

Name Object

attio_name

The name object with firstName, lastName and fullName Available always

object

Phone Numbers (Attio Format)

phone_numbers

The phone numbers in Attio format Available always

object

Address Object

primary_location

The address object with address, city, state, country, zip Available always

object

Matched Personas Array

syft_persona_array

Syft Personas that match this contact Available always

string[]

Matched Signals Array

syft_intents_array

List of signals demonstrated by this contact on the website Available always

string[]

Session Object

Active Time

active_time

Duration of active time spent during the session Available always

number

Matched Signals

signals

List of signals/intents matched during the session Available always

string[]

Pages Visited

pages_visited

List of unique pages visited during the session Available always

string[]

Referrer

referrer

The referrer source for this session Available always

string

UTM Source

utm_source

UTM source parameter tracking the traffic source Available always

string

UTM Medium

utm_medium

UTM medium parameter tracking the marketing medium Available always

string

UTM Campaign

utm_campaign

UTM campaign parameter tracking the marketing campaign Available always

string

UTM Channel

utm_channel

Derived traffic channel (e.g., Direct, Paid Search, Organic Social) Available always

string

Address

address

The address of the geographic location information of the session Available always

string

City

city

The city of the geographic location information of the session Available always

string

City Metropolitan Area

city_metro_area

The city metropolitan area of the geographic location information of the session Available always

string

State

state

The state of the geographic location information of the session Available always

string

Country

country

The country of the geographic location information of the session Available always

string

Zip

zip

The zip code of the geographic location information of the session Available always

string

Geo Location

geo_location

Old formatting for Geographic location information for the session Available always

string

Purchase Intent

syft_purchase_intent

Purchase intent determined for this session Available always

string

Very High

High

Medium

Low

Enrichment Confidence

enrichment_confidence

Confidence score for the enriched session data Available always

string

Very High

High

Medium

Low

[Deprecated] Legacy field for Active Time

activeTime

Duration of active time spent during the session Available always

number

[Deprecated] Legacy field for Pages Visited

pagesVisited

List of unique pages visited during the session Available always

string[]

[Deprecated] Legacy field for Location

location

Legacy Geographic location information for the session Available always

string

[Deprecated] Legacy field for Purchase Intent

intent

Purchase intent determined for this LinkedIn interaction Available always

string

Very High

High

Medium

Low

[Deprecated] Legacy field for Enrichment Confidence

enrichmentConfidence

Confidence score for the enriched session data Available always

string

Very High

High

Medium

Low

Start Time

start_time

Start time of the session Available always

datetime

End Time

end_time

End time of the session Available always

datetime

LinkedIn Object

Sessions motions send a LinkedIn object when the session is LinkedIn activity. Ad impressions and clicks are not included.

LinkedIn Activity Types

direction is from the contact's side. inbound means the contact reached out, outbound means your team did. It is empty when the side is not known.

What happened	`action`	`direction`	`description`
The contact sent a DM to your teammate	`Sent Message`	`inbound`	sent a DM to Alice
Your teammate sent a DM to the contact	`Received Message`	`outbound`	received a DM from Alice
The contact commented on a post	`Comment`		commented on a LinkedIn post
The contact reacted to a post	`Like`		reacted to a LinkedIn post
The contact sent your teammate a connection request	`Sent Connection Request`	`inbound`	sent a connection request
Your teammate accepted the contact's request	`Sent Connection Request Accepted`	`inbound`	was accepted as a connection
Your teammate sent the contact a connection request	`Received Connection Request`	`outbound`	received a connection request
The contact accepted your teammate's request	`Received Connection Request Accepted`	`outbound`	accepted your connection request
The contact became a connection, side not known	`New Connection`		is a new LinkedIn connection
The contact followed your teammate	`New Follower`	`inbound`	started following you on LinkedIn
The contact followed your company page	`New Company Follower`	`inbound`	started following your company on LinkedIn
The contact viewed your teammate's profile	`Profile View`	`inbound`	viewed your LinkedIn profile
The contact published a post	`New Post`		posted on LinkedIn

message_text holds the full DM text for DMs and the stored comment text (first 100 characters) for comments. teammate, teammate_handle and conversation_url are set for DMs only. The other fields are null when they do not apply.

Private DMs

Syft never sends a DM with a teammate who has Share DM activity turned off. If that DM is the only LinkedIn action in the session, no webhook is sent for it.

Example: a DM from the contact

{
  "action": "Sent Message",
  "post_id": "2-MTk4ZTYx",
  "post_url": "https://www.linkedin.com/messaging/thread/2-MTk4ZTYx",
  "syft_purchase_intent": "High",
  "timestamp": "2026-10-08T10:00:00.000Z",
  "postId": "2-MTk4ZTYx",
  "intent": "High",
  "postUrl": "https://www.linkedin.com/messaging/thread/2-MTk4ZTYx",
  "direction": "inbound",
  "description": "sent a DM to Alice Chen",
  "message_text": "Hi Alice, we saw your post on pipeline attribution. Can we book 20 minutes next week?",
  "teammate": "Alice Chen",
  "teammate_handle": "alice-chen",
  "conversation_url": "https://www.linkedin.com/messaging/thread/2-MTk4ZTYx",
  "occurred_at": "2026-10-08T10:00:00.000Z"
}

Example: a connection request accepted

{
  "action": "Received Connection Request Accepted",
  "post_id": "pat-prospect",
  "post_url": "https://www.linkedin.com/in/pat-prospect",
  "syft_purchase_intent": "Low",
  "timestamp": "2026-10-06T10:00:00.000Z",
  "postId": "pat-prospect",
  "intent": "Low",
  "postUrl": "https://www.linkedin.com/in/pat-prospect",
  "direction": "outbound",
  "description": "accepted your connection request",
  "message_text": null,
  "teammate": null,
  "teammate_handle": null,
  "conversation_url": null,
  "occurred_at": "2026-10-06T10:00:00.000Z"
}

LinkedIn Fields

LinkedIn Action

action

Type of action performed on LinkedIn. Sent and Received are from the contact's side: Sent Message is a DM the contact sent to your teammate. Available always

string

Comment

Sent Message

Received Message

Profile View

LinkedIn Post ID

post_id

Last part of post_url, such as the post ID or DM thread ID. Available always

string

LinkedIn Post URL

post_url

URL of the LinkedIn action: the post, the DM thread or the contact's profile. Available always

string

Purchase Intent

syft_purchase_intent

Purchase intent determined for this LinkedIn interaction Available always

string

Very High

High

Medium

Low

Timestamp

timestamp

Start time of the LinkedIn session Available always

datetime

Direction

direction

Who started it. inbound: the contact reached out (DMed, sent a request, followed, viewed a profile). outbound: your team did. Empty for comments, reactions, posts and connections with no known side. Available always

string

Inbound

Outbound

Description

description

Plain words for the action, as in alerts. For example "sent a DM to Alice" or "accepted your connection request". Available always

string

Message Text

message_text

Full text of a DM, or the stored comment text (first 100 characters). Empty for other actions. Available always

string

Teammate

teammate

Name of your teammate on the DM. Empty for other actions. Available always

string

Teammate Handle

teammate_handle

LinkedIn handle of your teammate on the DM. Empty for other actions. Available always

string

Conversation URL

conversation_url

Link to the DM thread. Empty for other actions. Available always

string

Occurred At

occurred_at

When the LinkedIn action happened Available always

datetime

[Deprecated] Legacy field for LinkedIn Post ID

postId

Same as post_id Available always

string

[Deprecated] Legacy field for LinkedIn Post URL

postUrl

Same as post_url Available always

string

[Deprecated] Legacy field for Purchase Intent

intent

Same as syft_purchase_intent Available always

string

Very High

High

Medium

Low

Pushing Data to a Webhook​

Webhook Payload by Motion Type​

Exported Fields​

Company Object​

Contact Fields​

Session Object​

LinkedIn Object​

LinkedIn Activity Types​

Example: a DM from the contact​

Example: a connection request accepted​

LinkedIn Fields​

Pushing Data to a Webhook

Webhook Payload by Motion Type

Exported Fields

Company Object

Contact Fields

Session Object

LinkedIn Object

LinkedIn Activity Types

Example: a DM from the contact

Example: a connection request accepted

LinkedIn Fields