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Hubspot

Installing the Hubspot App​

To enable this integration, you must have permission to install apps in your Hubspot account.

Go to the Integrations page and click the "Connect" button under Hubspot to get started.

Connect to Hubspot

A screen will appear prompting you to install the Hubspot app in your workspace. Click "OK" to continue.

Exporting data to Hubspot​

Syft can export account and visitor-level data to Company and Contact records. There are a couple of options that control what is automatically exported:

  • Update existing Companies and Contacts: When enabled, this option enriches your existing Company and Contact records with firmographic and behavioral data. Syft will add new properties to these records, prefixed with "Syft_". This option is enabled by default.

    Configure Hubspot

  • Create new Leads for identified visitors: Enable this option by creating a CRM motion.

    Create CRM Motion

Exported Fields​

Company Object​

Company Name
name
The name of the company
string
Company Domain
domain
The primary domain of the company website
string
Company Description
description
A brief description of the company and what they do
string
Street Address
address
The street address of the company
string
City
city
The city where the company is located
string
State/Province
state
The state or province where the company is located
string
Country
country
The country where the company is located
string
Postal/ZIP Code
zip
The postal or ZIP code of the company
string
Phone Number
phone
The main phone number of the company
string
Industry
industry
The industry the company operates in
string
Is Public Company
is_public
Whether the company is publicly traded
bool
Company Website
website
The full URL of the company website
string
Number of Employees
numberofemployees
The estimated number of employees at the company
number
Annual Revenue
annualrevenue
The estimated annual revenue of the company
string
Founded Year
founded_year
The year the company was founded
string
Twitter Followers
twitterfollowers
The number of Twitter followers the company has
number
Twitter Handle
twitterhandle
The Twitter handle of the company
string
LinkedIn URL
linkedin_company_page
The LinkedIn company page URL
string
Syft - Creation Trigger
syft_creation_trigger
Motion Name or 'Manual' if not created via Motion
string
Syft - First Session Referrer
syft_original_referrer
Referrer URL for the first session from this company
string
Syft - First Session Source
syft_original_source
Traffic Source for the first session from this company
enumeration
Direct
Cross Network
Paid Search
Paid Social
Paid Shopping
Syft - First UTM Channel
syft_original_utm_channel
UTM Channel for the first session from this company
string
Syft - First UTM Medium
syft_original_utm_medium
UTM Medium for the first session from this company
string
Syft - First UTM Campaign
syft_original_utm_campaign
UTM Campaign for the first session from this company
string
Syft - Matched ICPs
syft_icp
Syft ICPs that match this company
string
Syft - Matched Signals
syft_intents
List of signals demonstrated by this company on the website
string
Syft - Matched Personas
syft_persona
Syft Personas of the visitors from this company
string
Syft - Time Spent
syft_time_spent
Total time spent across all sessions (in minutes)
number
Syft - Total Sessions
syft_sessions
Total number of sessions from this company
number
Syft - High Intent Sessions
syft_high_intent_sessions
Total number of High Intent sessions from this company
number
Syft - Page Views
syft_page_views
Total number of pages viewed across all sessions
number
Syft - Unique Visitors
syft_visitors
Number of unique visitors from this company
number
Syft - Identified Leads
syft_leads
Number of leads identified by Syft for this company
number
Syft - First Seen
syft_first_seen
First time when someone from this company visited the website
datetime
Syft - Last Seen
syft_last_seen
Last time when someone from this company visited the website
datetime
Syft - Purchase Intent
syft_purchase_intent
Purchase intent from this company
string
Syft - Activity Summary
syft_summary
Activity summary and purchase intent from this company
string
Syft - Latest Session Referrer
syft_latest_referrer
Referrer URL for the latest session from this company
string
Syft - Latest Session Source
syft_latest_source
Traffic source for the latest session from this company
enumeration
Direct
Cross Network
Paid Search
Paid Social
Paid Shopping
Syft - Latest UTM Channel
syft_latest_utm_channel
UTM Channel for the latest session from this company
string
Syft - Latest UTM Medium
syft_latest_utm_medium
UTM Medium for the latest session from this company
string
Syft - Latest UTM Campaign
syft_latest_utm_campaign
UTM Campaign for the latest session from this company
string
Syft - Number of LinkedIn Impressions
syft_linkedin_impressions_total
Total number of LinkedIn impressions for this company
number
Syft - Number of LinkedIn Clicks
syft_linkedin_clicks_total
Total number of LinkedIn clicks for this company
number
Syft - Number of LinkedIn Likes
syft_linkedin_likes_total
Total number of LinkedIn likes for this company
number
Syft - Number of LinkedIn Shares
syft_linkedin_shares_total
Total number of LinkedIn shares for this company
number
Syft - Number of LinkedIn Comments
syft_linkedin_comments_total
Total number of LinkedIn comments for this company
number
Syft - Total LinkedIn Engagements
syft_linkedin_engagements_total
Total number of LinkedIn engagements for this company
number

Contact Object​

Company Name
company
The name of the company the contact works for
string
Email
email
The email address of the contact
string
First Name
firstname
The first name of the contact
string
Last Name
lastname
The last name of the contact
string
Gender
gender
The gender of the contact
string
Phone Number
phone
The phone number of the contact
string
Date of Birth
date_of_birth
The date of birth of the contact
string
Street Address
address
The street address of the contact
string
City
city
The city where the contact is located
string
State/Province
state
The state or province where the contact is located
string
Country
country
The country where the contact is located
string
Postal/ZIP Code
zip
The postal or ZIP code of the contact
string
Website
website
The personal website of the contact
string
Twitter Handle
twitterhandle
The Twitter handle of the contact
string
Job Title
jobtitle
The job title of the contact
string
Syft - Creation Source
syft_creation_source
How the contact was identified (Personalized Link, Form Submission, etc.)
string
Syft - ID Confidence
syft_enrichment_confidence
Confidence level of the ID data (Very High, High, Medium, Low)
string
Syft - Creation Trigger
syft_creation_trigger
Motion Name or 'Manual' if not created via Motion
string
Syft - First Session Referrer
syft_original_referrer
Referrer URL for the first session of this contact
string
Syft - First Session Source
syft_original_source
Traffic Source for the first session of this contact
enumeration
Direct
Cross Network
Paid Search
Paid Social
Paid Shopping
Syft - First UTM Channel
syft_original_utm_channel
UTM Channel for the first session of this contact
string
Syft - First UTM Medium
syft_original_utm_medium
UTM Medium for the first session of this contact
string
Syft - First UTM Campaign
syft_original_utm_campaign
UTM Campaign for the first session of this contact
string
Syft - Matched Personas
syft_persona
Syft Personas that match this contact
string
Syft - Matched Signals
syft_intents
List of signals demonstrated by this contact on the website
string
Syft - Time Spent
syft_time_spent
Total time spent across all sessions (in minutes)
number
Syft - High Intent Sessions
syft_high_intent_sessions
Total number of High Intent sessions from this contact
number
Syft - Total Sessions
syft_sessions
Total number of sessions from this contact
number
Syft - Page Views
syft_page_views
Total number of pages viewed across all sessions
number
Syft - First Seen
syft_first_seen
First time when the contact visited the website
datetime
Syft - Last Seen
syft_last_seen
Last time when the contact visited the website
datetime
Syft - Purchase Intent
syft_purchase_intent
Purchase intent from this contact
string
Syft - Activity Summary
syft_summary
Activity summary and purchase intent from this contact
string
Syft - Latest Session Referrer
syft_latest_referrer
Referrer URL for the latest session of this contact
string
Syft - Latest UTM Channel
syft_latest_utm_channel
UTM Channel for the latest session of this contact
string
Syft - Latest Session Source
syft_latest_source
Traffic source for the latest session of this contact
enumeration
Direct
Cross Network
Paid Search
Paid Social
Paid Shopping
Syft - Latest UTM Medium
syft_latest_utm_medium
UTM Medium for the latest session of this contact
string
Syft - Latest UTM Campaign
syft_latest_utm_campaign
UTM Campaign for the latest session of this contact
string
Syft - Number of LinkedIn Impressions
syft_linkedin_impressions_total
Total number of LinkedIn impressions for this contact
number
Syft - Number of LinkedIn Clicks
syft_linkedin_clicks_total
Total number of LinkedIn clicks for this contact
number
Syft - Number of LinkedIn Likes
syft_linkedin_likes_total
Total number of LinkedIn likes for this contact
number
Syft - Number of LinkedIn Shares
syft_linkedin_shares_total
Total number of LinkedIn shares for this contact
number
Syft - Number of LinkedIn Comments
syft_linkedin_comments_total
Total number of LinkedIn comments for this contact
number
Syft - Total LinkedIn Engagements
syft_linkedin_engagements_total
Total number of LinkedIn engagements for this contact
number